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GGF AFRICA has a team of marketing experts dedicated to the planning and delivering of powerful, international and local visibility for our clients, in single and multiple markets across the world. Our marketing experts are experienced in crafting implementable business development initiatives. GGF AFRICA delivers outstanding international digital media and marketing campaigns centered on sustainable customer attraction and retention strategies. We support our clients in the areas of stakeholder relationship management and client engagement to enhance organisational relevance and growth. Training interventions offered in this area are centred on Stakeholder mapping, and how to build effective sales and marketing plans.

 

 

Areas of Expertise

  1. Customer Relationship Management

    It is important for companies to manage and analyze customer interactions and data to ensure improvements in customer service relationships and sales growth. GGF AFRICA will craft a strategy for your company that will help manage and improve company relationships and interactions with customers through the use of technology to organize, automate and synchronize sales and marketing activities which will help improve your profitability

  2. Marketing Research

    Under this service, GGF AFRICA systematically gathers, records, and analyses qualitative and quantitative data about issues relating to products and services in order to identify and assess how changing elements of the marketing strategy of your organization will impact customer behavior.

     
  3. Demand Forecasting

    Due to social media advancements the behavior of customers is changing rapidly on a day to day basis. In that regard, it is important for your organization to forecast future customer demand. GGF AFRICA provides demand forecasting services which will allow your organization to continue to satisfy its customers, minimize inventory costs and optimize cash flow.

  4. Customer Satisfication Surveys

    Feedback is Essential. Through the use of customer satisfaction surveys GGF AFRICA will provide your organization with a tool which can be used to understand your customers better, to diagnose potential problems, improve your product/services overtime and obtain insights about your customer base.

     
  5. Digital Marketing Solutions

    Your customers have gone digital so it only makes sense for your marketing efforts to go digital too. GGF AFRICA will formulate and implement a digital marketing strategy for your organization. During the various marketing campaigns, GGF AFRICA will assess the insights obtained from the digital marketing efforts and produce reports which will be used to determine the effectiveness of each marketing campaign hence saving your organisation money.

    Genesis Global Finance (Private) Limited (“GGF”), is a regional financial advisory and strategy consultancy services firm with business interests in Botswana, Zambia and Zimbabwe. GGF is a member of the Botswana International Financial Services Centre (“IFSC”). GGF focuses on providing specialist management consultancy and strategic planning consultancy services to private and public companies as well as government ministries and parastatals. GGF is accredited by the Office of the President and Cabinet as one of the experts for the Provision of Consultancy Services for Results Based Strategic Planning for public agencies vide State Procurement Board resolution PBR-1384 of September 29 2011.